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US CURRENCY REDESIGN
UK and US-based design firm Dowling Duncan entered a thoughtfully-designed submission to the Dollar ReDe$ign Project, which aims to revitalize our economy through a rebrand.
UK and US-based design firm Dowling Duncan entered a thoughtfully-designed submission to the Dollar ReDe$ign Project, which aims to revitalize our economy through a rebrand.
“The American Dollar has not truly been redesigned since about the 1930s. The Dollar ReDe$ign Project is your opportunity to theoretically ‘change’ that. Yes, technically there are many limitations and complications when it comes to bank note design, but if theSwiss can do it on a regular basis, why can’t we North Americans too. Besides our great ‘rival’, the Euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign,” writes Richard Smith, the steward of the project.
Though, honestly, most of the entries are pretty weak, Dowling Duncan’s really considers many facets and improves our current design, which hasn’t been redesigned since the 30s. A few of the interesting elements include:
Vertical design: most people look for and exchange bills while holding them vertically and all machines accept bills vertically.
Different sizes: Each type of note is a slightly different size ascending with the higher denominations, making it easier for visually impaired to tell the difference and making it easy for everyone to see how much money they have in a stack.
Educational design: Each note’s denomination corresponds to an information set that educates users about important historical contexts.

US CURRENCY REDESIGN

UK and US-based design firm Dowling Duncan entered a thoughtfully-designed submission to the Dollar ReDe$ign Project, which aims to revitalize our economy through a rebrand.

UK and US-based design firm Dowling Duncan entered a thoughtfully-designed submission to the Dollar ReDe$ign Project, which aims to revitalize our economy through a rebrand.

“The American Dollar has not truly been redesigned since about the 1930s. The Dollar ReDe$ign Project is your opportunity to theoretically ‘change’ that. Yes, technically there are many limitations and complications when it comes to bank note design, but if theSwiss can do it on a regular basis, why can’t we North Americans too. Besides our great ‘rival’, the Euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign,” writes Richard Smith, the steward of the project.

Though, honestly, most of the entries are pretty weak, Dowling Duncan’s really considers many facets and improves our current design, which hasn’t been redesigned since the 30s. A few of the interesting elements include:

Vertical design: most people look for and exchange bills while holding them vertically and all machines accept bills vertically.

Different sizes: Each type of note is a slightly different size ascending with the higher denominations, making it easier for visually impaired to tell the difference and making it easy for everyone to see how much money they have in a stack.

Educational design: Each note’s denomination corresponds to an information set that educates users about important historical contexts.



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